The solo use of print media marketing is something of the past and will long be forgotten with the World Wide Web taking over. New media marketing is not only cheaper and reaches a larger and wider audience, but it allows everyday people to become part of the advertising as well. By this, companies who use new media marketing, closely create a community whereas individuals can readily and eagerly interact. Creating this opportunity allows individuals to feel as if they have a bigger public voice and role. New media marketing exists on the notion that everyday consumers will share their views, swap their ideas and advocate for (and sometimes against) products and services within the Internet world. For our generation, this concept of new media marketing is something that we see on an everyday basis and do not think twice about. Most of it can even be viewed as being very obvious. Some examples of new media marketing would be presenting consumers with products and services through the use of Facebook (pages, whereas individuals are able to add pictures, videos, “like” things, post on the wall, start a discussion, even-and most importantly, buy the product), Twitter (short phrases that promotes a product or service, often linking to fellow followers and other people or products-to enable a large amount of people to come across and view), YouTube (videos, both short and long, uploaded buy any individual or company, whereas they can showcase their service or product in a variety of forms. This allows any person with an account to make a comment and offer suggestions, and always keeps count of the amount of views seen), blogging of any sort (whereas any person can openly communicate their thoughts about a particular service or product and be followed by a community of people who ultimately share the same views), and location-based social networks, such as FourSquare (allowing individuals to “check in” to specific places, whereas there may by events advertising a specific product or service).
Examples of new media marketing surround our lives on a daily basis. What are other types of new media marketing that you find readily and easily available for you to see? Do you participate in any type of new media marketing? If so, what? Does new media marketing reach a broader range of individuals as compared to print media? Do you sometimes feel as if you are being overloaded with marketing? Do you feel as if these new media marketing techniques would more likely enable or persuade you to buy a product or service? How do you believe new media marketing will change in the future? Is this all just too much?!
-Alysha Lindmark
I find new media marketing everywhere when I use the internet. Not only do I see ads on Facebook and Youtube, but when I check my e-mail and use websites for games or information in general. Over the years, I have found that I cannot trust things I find on the internet. I feel that many of the ads are spams and I don't pay attention to them anymore. New media marketing definitely reaches more people, especially because more people are apt to use the internet as compared to reading the newspaper. I hate when I see ads pop up when I use the internet. Although it is a great way to reach consumers, it is becoming overwhelming. I don't feel more likely to buy or use a service unless I see a commercial for it on television. In the future, print ads will die out with the more technology that is innovated.
ReplyDeleteI think new media techniques definitely reach a much larger population. However, I do feel print media is still used very frequently. This may not be true in years to come, but I feel this marketing technique is used by many companies today. The new media marketing can really overwhelm people while you are on the internet. I hate the constant pop-ups and pages flooded with advertisements that I could care less about. I don't see this form of marketing changing though, I only see more outlets forming in the future. The "in your face" aspect of the new media marketing can be more enticing to the consumer because you are forced to see what is being advertised. If you get something in the mail it is easy to just throw in the garbage and not look at what is trying to be sold. The new media techniques make it a little more difficult to discard, I feel. I think you are more likely going to get a brief idea of what it is that is being marketed before you close out of the ad. These tools can reach anyone and everyone who use a computer, so the audience is much broader and less expensive to market to.
ReplyDeleteI definitely think that new media marketing reaches more individuals than print media marketing. Way more people are on the internet than ever before and companies are using it to their advantage. They know we can change the commercial (or even fast forward now) or fail to pay attention a billboard or turn the page on a magazine advertisement without giving it the time of day. They know that we'll be on the internet and they know they can use what we look at on the internet to target their perfect audience. I know some products are even subtly or sometimes not so subtly being advertised on TV shows or in movies. Sometimes it really does feel like its just too much. There are points where you just want to enjoy a TV show, website, or magazine without having a product forced on you. I feel like the fact that some companies target your interests through online marketing may actually lead to more people buying their product since it is something that they are interested in possibly. I think companies will continue to utilize the internet to force us to see their products.
ReplyDeleteSome of the most common places I see new media marketing are facebook and youtube. Those are my two most frequently used websites so I think that's why I see it there most often. However, I see new media marketing on yahoo, myspace, msn, etc as well. I personally don't think I am engaged in new media marketing because I don't really respond to the ads. I think at times it can be a little overwhelming with the amount of ads can pop up and it can get a little bit annoying. I think it's a much more effective way to reach a broader audience and it saves paper as well! A lot of people don't even open the ads when they are sent in print but when they are on the internet they are right in front of your face. Overall, I think it will continue to grow and develop as the years go on.
ReplyDeleteEvery place on the internet is taking advantage of using new media. From the ads on the facebook page to the advertisements before watching a youtube video. They are easy for me to see and sometimes they just pop up on my computer screen with other advertisements. I usually just click out of them. I do feel like I am overwhelmed at times but I usually just ignore them. While I do think print media is fading out I do not believe it is gone yet. I am more likely to trust printed ads then ones on the internet.
ReplyDeleteNew media marketing is everywhere! Anytime I go on facebook or any website in general there are always ads on the side. They generally catch my eye whether I find them annoying or interesting I always see them and that's the goal of marketers. I definately believe that new media reaches a broader range of people then print does because almost everyone is online or watches tv. Once in a while I'll feel overwhelmed because there are so many ads but usually they are off to the side so they don't bother me so much. I'm not sure if it persuades me more to buy something but if I see that a lot of my friends like a product on facebook I'll look into it so I guess it could. For the future who knows what advertisers can be cable of. As more technology develops there are new ways to advertise we probably won't be able to walk out of our house without seeing some form of advertisement.
ReplyDeleteAny type of internet media marketing is always available and easily accessible. I personally do not participate in any type of new media marketing. New media allows for many people to access a lot of information, is it better then print…well that’s debatable based on the fact that you can always find a hard copy of something, computers are not always accessible. When I’m on the internet and on my phone playing games I do feel like I’m being bombarded with information…which is not necessary. If the product is something I like or is a part of a company I like, then I will look into their product more and be more interested in their marketing. But if it’s a random add for something I could care less about…then I could care less about following the advertisement. I believe new media marketing..will bring out a level in technology, and no its not because we will always need new technology and new media marketing.
ReplyDeleteExamples of other types of new media marketing that are readily and easily available for all to see are digital billboards on highways that rotate ads making them very distracting to motorists. Car dealerships have digital screens posting updated specials. SUNY Albany has a digital screen on its Washington Avenue entrance that provides its community's information, like games, shows, alumni events, etc. Certainly as a consumer and especially as a viewer, whether I like it or not, I participate in those new media marketing techniques on venues that I visit, such as YouTube, the Yahoo homepage and certain websites I visit. It is there. It is unavoidable. New media marketing definitely reaches a broader range than print media, which is having a difficult time with just surviving. Newspapers are closing across the country. With fewer newspapers, there are fewer print ads. I don't allow myself to be overloaded with the new media marketing. I try to ignore it. It could definitely be way too much as it's a constant. You just have to deal with it. While consciously I don't feel as if the new media marketing techniques are persuading me to buy a product or service, I am sure subconsciously they are. For instance, seemingly out of nowhere, of late I have a desire for a brand new gray Ford Mustang convertible. Go figure. In the future, I see the consumer becoming even more involved in the new media marketing. The consumer is already more involved than the past.
ReplyDeleteI see New Media Marketing everywhere. Facebook, Youtube, Amazon, Google, and DeviantART are the first that come to mind. I never engage in this stuff, because the ads are super annoying and even though Macs destroy viruses, I'm always nervous that the one ad I accidentally click will spend my computer in an internal tailspin of doom. And I've gotten use to the ads so in a way, I skip over them without reading or even noticing them.
ReplyDeleteNew Media Marketing may reach a higher audience then print. Maybe. Put a billboard over a highway and hundreds of thousands of people see it daily. But New Media is a fierce competitor. So I think New Media Marketing does, on a whole, reach out to more people. And I'm overloaded, by a lot. Too many ads reaching for my attention, promising millions of dollars or the cheapest concert tickets and I really want none of that.
Its all just way too much, and there will be more of in the future and its something I really want no part of. Ads don't influence me to buy something, hearing good reviews about the product does.
I believe that Facebook takes your profile information and sells it to advertisers who craft specific ads to fit niche audiences. This has happened to me on several occasions. One example is that I put on my profile that I like 'doom metal.' I then begin to notice that there are ads in the margins of the Facebook pages I browse that say 'interested in doom metal? then check out this band' or something to that effect. There are also ads that will pitch dating sites to you if your status says "single" on Facebook as well as ads pandering to your specific gender, the interests you list on your profile and the pages you visit most often. It is scary how what you search for on sites such as Google is remembered and used to try and sell you things. It makes you want to be careful of every keystroke you make while browsing the internet because somewhere out there, someone is taking notes of everything you type into search engines.
ReplyDeleteThe only other kind f new media I guess I can come up with is “pop-ups”. Pop ups always seem to get through any firewall and advertise their product in a very fast and annoying way; but still getting into the mind of the consumer, making them wonder if they should or not buy or sign up for the product at hand. Personally, I have yet to find the need to advertise something through new media.
ReplyDeleteNew media marketing is way better and more utilized than that of paper marketing. Paper marketing is too slow and only targets one specific area or group of people, while new media marketing targets the world by literally being one click away. New media marketing is more flashy, inviting, and way more convincing than paper marketing, it caters to our need of excitement and colors. New media marketing will probably get more intense and used in the future simply because as time passes so do old techniques of marketing.
I mostly notice new media marketing when I am surfing the web, using Facebook, or on twitter or checking my email. In these days we have so much technology at our finger tips with PDS’S, iPods, and laptops that new media marketing is much more useful than print advertising/marketing because let’s face it, who even reads newspapers that much anymore?! (I can’t even believe I am saying that) Reality is that we are so obsessed with our blogs, emails, Facebook, and twitter that we are just making ourselves an easy target for companies to push their products on us via internet. When I get “pop ups” or glance over to the side of my Facebook page and see ads I get annoyed and don’t get persuaded to want to get my credit card. That’s just me. I want to seek out the things I want to buy rather than be forced to. I don’t think new media marketing is going anywhere and time soon. In fact I think this a sign of the new media advertising/marketing phenomenon increasing rapidly in the years to come.
ReplyDeleteNew media marketing is everywhere. I always see ads on Facebook and in the results of search engines. I believe that because new media marketing is everywhere on the internet, it reaches more people than print media and is more effective only because of the capabilities of new media marketing. A video on Youtube, for example, is going to draw someone’s eye more than a colour picture in a magazine because sound is incorporated as well as visual. I also believe that new media marketing reaches more people than print marketing. The majority of people use the internet on daily bases so they are exposed more to ads online, while only a minority still read print articles, like newspapers, so exposure to ads in that medium decreases.
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